So what goes on behind the scenes...
Our founder has a strong belief that you can provide high end quality at an affordable price.
Firstly it came to the simple process of washing. Does the colour fade, how does the print react etc and what wash is best to preserve both of those (head to the washing guidelines page for best information on washing).
Lastly and most importantly, Durability. Can it take a hit, get dirty and still come out looking like new? Yes is the answer. Our founder with a big background in Mountain biking and an ex-hydraulic engineer and being in the car world still it was the perfect opportunity to test durability. He even hit the dirt and after a wash the clothing still came out like new.